What is facial scanner/recognition?
Like all biometrics solutions, facial recognition technology measures and matches the unique characteristics for the purposes of identification or authentication. Often leveraging a digital or connected camera, facial recognition software can detect faces in images, quantify their features, and then match them against stored templates in a database.
Face-scanning biometric tech is incredibly versatile and this is reflected in its wide range of potential applications.
How is facial recognition making a difference?
While controversy has emerged over how law enforcement authorities use facial recognition, many police officials have argued that the technology helps them to fight crime, and it can also be used to identify missing persons and the victims of human trafficking.
Meanwhile, as a contactless biometric solution that's easy to deploy in consumer devices, face recognition is showing the public just how convenient strong authentication can be.
Facial recognition/scanner doesn't just deal with hard identities, but also has the ability to gather demographic data on crowds. This has made face biometrics solutions increasingly sought after in the retail marketing industry.
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